“Speak your intentions, and they become clear. Say it, and you’re committed.”
Maybe I made that up. Or maybe I read it in a fortune cookie or motivational book somewhere. I’m not sure. Doesn’t matter.
It’s time to say what I mean to do. I’ve been working at it for several years now, tiptoeing a bit around the heart of the matter, for fear of ridicule or making waves. Time to get blunt:

“I’m out to change the floral industry, Lovelies. The whole kit and caboodle!”

I want to topple a giant global industrial machine and bring floristry back to the hand-wrought cottage commerce it once was. And should be. Small farms tied to nearby retail shops and floral art studios that sell their blooms with a real knowledge of their origin and seasons.
There. I’ve said it.
Now go read this!