A Guide to No-Panic Marketing

The online course for flower professionals that helps you:

Does marketing give you anxiety? Do you hate aggressive sales pitches and hustling customers? Social media not working? Learn a better way!

In this online course for flower professionals, you’ll dive into nine video chapters that you can watch at your own pace and revisit as often as needed. Topics covered include:

The many ways to sell flowers (hint: there are many you’ve never even thought about!)
How to turn your brand into the customer’s story (hint: you don’t have to be in the spotlight all the time!)
How to first identify your customer and then how to reach them
How SEO is the next best thing to word of mouth; learn how to implement it yourself
Ways to market without spending money (hint: you don’t have to pay for advertising!)
How pricing and marketing intersect and reflections on what price points you end up choosing
Marketing mis-steps and how to avoid them
Tackling graphic design and photo editing for your business (hint: you can totally do it yourself!)

In addition to the videos, this course includes an exclusive online community for students to ask questions and share their experiences.

Already a RFFN member? Follow this link to sign up for this course.

What Students Are Saying About A Guide to No-Panic Marketing

“I have to say, again, you have hit the ball out of the park. It really helps to see the marketing concept getting away from the dreaded "selling" and moving to guiding & helping. But even more so, is the google business & SEO components that are the kind of fine-tuning of one's business that is so hard to find. Trust me, I've looked and wasted a lot of time and money. Your courses do an excellent job of marking out the path and this course takes it all the way. I can see how the pieces fall together.”

- Amy

“I have taken all of Jennie’s courses. Every course has been an abundant source of knowledge and inspiration. As she says of herself, Jennie is “ever-curious” and as participants in her courses and listeners to her podcast, we are the beneficiaries of her curiosity, her careful research, and her honest evaluations. Some of the courses include live Q and A’s. Jennie’s presence as a teacher is gracious, patient, and generous. You can always trust her to tell the truth. Jennie is so much more than a resource, she is a wonderful partner on this flower-growing journey.”

-Mary Margaret

Who is the course for?

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