Our Guiding Beliefs

Why was Love ‘n Fresh Flowers created?  To do the following: 

• Save rare open green spaces in urban environments (starting with our farm) and safeguard ALL life that lives there: big, small, and even microscopic.
• Create a small farm example here at home in Philly that can be leveraged for big change further afield.
• Believe that everyone can find passion, meaning and creativity in their lives.  Flowers are our tool of choice.
• Attract an engaged and inspired customer base that we call friends, not customers, so that we can be honest and open with them rather than holding them at arms’ length.
• Adopt a spirit of service in all that we do.
• Focus on our local community but look to solve “big picture” sustainability challenges and lead by example.
• Build connections — for ourselves and for others.
• Ignore “competitive” dogma by being impossible to replicate; be authentic in our singular unique story.
• Treat all members of our team with dignity, love, and respect, valuing individuality, personal growth, and financial security.
• Value the importance of health and life balance for all team members, including the woman in charge of this dream machine.
• Be gritty, not glossy, and embody in all tasks the can-do, get-it-done spirit of a farmer.
• See challenges as opportunities; the bigger the challenge, the greater the pay out for change.
• In all the above, be steadfast in the idea of this (Love ‘n Fresh) being bigger than all of us; we are here to create change in our industry and for the urban spaces of the future.
• Have the time of our lives on this journey and be grateful for every single day.