I wear many professional hats, and I’m putting on a new one this coming January. I’m excited and humbled to have been elected to the board of directors of the Association of Specialty Cut Flower Growers (ASCFG) as the Mid-Atlantic Regional Director. This organization was hugely important to me in my early days as a flower farmer. In fact, attending my first ASCFG national conference before even planting my first official crop surely is part of the reason why Love ‘n Fresh Flowers turned out to be so successful.
The ASCFG is a tremendous source of information about flower farming know-how and a wonderful group for networking with other knowledgeable and passionate growers. Some of my favorite ASCFG moments have actually been on bus rides, to and from tours during conferences. You pretty much have to shout while on the bus because every single person on there is passionately yammering to their neighbors about flowers. That to me is evidence that no flower farmer will ever be lonely or bored at an ASCFG conference because we all love to talk about the same thing and don’t need any agenda to do so!

Never a shortage of conversation at the conferences!

Never a shortage of conversation at the conferences!

It will be such an honor to take a leadership role in this organization. I’m looking forward to helping the ASCFG and members embrace new approaches to marketing and new avenues for sales, particularly floral design, not just growing. It also means I get to dust off my pen and write regular articles for the Cut Flower Quarterly, the ASCFG’s member publication. I’ve got a long laundry list of fun topics to tackle!
Quarterly Cover
If you’re a flower farmer or want to become one, I’d strongly encourage you to join the ASCFG and start gleaning from the tremendous troves of information in the online member forums, at meetings, and in the Quarterly. This is the perfect time of year to sign up as you’ll have all winter to read through the archives and answer tons of your questions about how to plan for the coming spring.